In 2020, Blommenholm Industrier started to invest in early-stage startups. The objective is to gain better knowledge of new developments in the media sector and help Schibsted navigate outside their main investment mandate. Blommenholm Industrier only invest in early-stage startups within media, technology and internet platform models.

The early-stage venture fund consists of MNOK 10, and the size of each investment is approximately MNOK 0,5-1. Blommenholm Industrier will focus mainly on investments in Norway, as early as the “pre revenue” stage. 

Suitable cases are presented to the Investment Committee in Blommenholm Industrier. The members are Karl-Christian Agerup and Eddie Sjølie.

The early-stage venture fund is administrated by Terje Seljeseth.